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Archive for June, 2023

How Effective are Promotional Items?

Thursday, June 29th, 2023
promotional items marketing

Promotional items are products that have a company’s logo, name or message printed on them. Promotional items can be an effective method for increasing brand awareness and customer loyalty. They can be given away for free or sold at a low cost. There are many different options, ranging from pens and mugs to t-shirts and bags. According to a study by the Advertising Specialty Institute (ASI), 85% of consumers remember the advertiser who gave them a promotional item. Additionally, 58% of them keep the item for more than a year.

Who buys promotional items?

Promotional items can be bought by any business that wants to promote its brand and build relationships with its stakeholders. Some of the most common buyers of promotional items are:

  • Small and medium-sized enterprises (SMEs): SMEs often have limited marketing budgets and need cost-effective ways to stand out from their competitors. Promotional items can help them create a unique identity and attract more customers.
  • Non-profit organizations (NPOs): NPOs often have a social or environmental mission and need to raise awareness and funds for their causes. Promotional items can help them spread their message and encourage donations and support.
  • Educational institutions: Educational institutions often have a diverse and dynamic audience and need to communicate their values and offerings. Promotional items can help them showcase their achievements and attract more students and faculty.

How do you use promotional items?

It’s important to consider your target audience, the relevance of the promotional item and the quality of the product when incorporating promotional items into your marketing strategy. Four ways to use promotional items are:

  • Advertising: Reach new customers and remind existing ones of your products or services. They can also create a positive impression and generate word-of-mouth referrals.
  • Incentives: Motivate employees, customers or partners to perform certain actions, such as meeting sales targets, signing up for newsletters or attending events.
  • Rewards: Show appreciation and recognition for employees, customers or partners who have achieved something, such as completing a project, making a purchase or providing feedback.
  • Gifts: Express gratitude and goodwill to employees, customers or partners on special occasions, such as holidays, birthdays or anniversaries.

Promotional items can be a powerful marketing tool when used correctly. They help to create a positive association with the company, to reinforce its identity and values and to generate word-of-mouth referrals. The recipients may use them frequently, display them prominently and share them with others. Promotional items can be an effective way to make a lasting impression on your target audience and to boost your business success.

Digital Design versus Print Design

Monday, June 19th, 2023
graphic design color guide

What is digital design and print design?

Digital design refers to creating designs for display on a screen, such as websites, apps, games, videos and animations. Print design refers to creating designs for printing on a physical material, such as books, magazines, posters and flyers. Both types of design share some common elements, such as typography, color, layout and imagery. They also have some distinct characteristics that make them unique.

How do these design types differ?

Interactivity – One of the main differences between digital design and print design is the level of interactivity.

  • Digital design allows for more user interaction and feedback, such as clicking, scrolling, hovering and swiping. This means that digital designers should consider how users will navigate and interact with their designs. This helps to create engaging and intuitive user interfaces and experiences.
  • Print design is linear. Users view and read the printed material, without any direct input or control. This means that print designers must focus more on creating clear and consistent visual hierarchies and messages.

Resolution – Another difference between digital design and print design is the resolution and quality.

  • Digital design is measured in pixels per inch (PPI). This determines how sharp and crisp the images and text appear on the screen. The higher the PPI, the better the quality. However, different screens have different PPIs, which means that digital designers must ensure their designs are responsive and adaptable to various screen sizes and devices.
  • Print design is measured in dots per inch (DPI). This determines how many dots of ink are printed on a square inch of paper. The higher the DPI, the better the quality. However, different printers have different DPIs, which means that print designers must ensure their designs are compatible with various printing methods and formats. Designers provide digital files that must meet print industry standards, which includes fonts, links, die-lines and bleed. This allows the printing of the materials to be correct and without errors.

Color – A third difference between digital design and print design is the color mode, which affects the display and reproduction of the colors on different mediums.

  • Digital design uses RGB (red-green-blue) color mode, which is based on light and tends to be more vibrant.
  • Print design uses CMYK (cyan-magenta-yellow-black) color mode, which is based on ink and tends to be more muted.

Therefore, digital designers need to be careful when converting their designs from RGB to CMYK for printing purposes, as some colors may lose their brightness or change their hue.

These are some of the main differences between digital design and print design. Of course, there are many other factors that influence how designers create and present their work for different mediums. By understanding these basic differences, designers can better adapt their skills and tools to suit your needs and goals.